Clicks That Convert
Scott Research specializes in providing high-touch Adwords management that is proven by our customers amazing results. Our success for clients derives from prioritizing maintaining budget, decreasing wasted clicks, improving landing pages, better ad text, and increasing quality score.
Below you can see our results for email conversions for commercial insurance leads through adwords. Adding in conversions from phone calls and the conversion rate is regularly 35%.
CBW Business Insurance
Scott Research runs a 25% to 50% conversion rate for general liability insurance leads with 15-20 leads daily for 3 salespersons. Insurance leads have a high cost per click averaging $12 to $22 per click on the Search Network (Google Search, no partners)
March 27 2017. 26 Search Clicks, 14 Re-marketing Clicks for a total of 40 clicks. Result: 19 leads generated.
Cost per lead $28
Cost per Search Network click $20.19. Cost per display re-marketing click .55c
Online Traffic School
From 2009 to 2015 increased sales by $30,000 monthly through Google Adwords. Implemented an affiliate program that increased signups by 900 new customers monthly for an increase in sales of $28,800 monthly. Implemented an SEO campaign to take back control over the companies name being used in key phrases on competitors sites, resulting in pushing competitors off of the first page of results. Created Arizona traffic school platform that increased sales by $150,000 monthly.
Golden State Flying Club
Providing Google Adwords services for over 10 years now for Golden State Flying Club we have seen them through the great depression when finding flying students was the most difficult they maintained a full roster of students. We continue to help them build their roster of students.
Special Marketing Initiatives
In addition to handling Adwords PPC accounts we can create special marketing programs to generate results.
One example, this marketing program entailed creating an affiliate program for an online education platform that made every customer an affiliate. The customer received a numeric code that when entered by their referral, the referral would receive a discount, the original customer would receive a small referral fee, and now this new customer would become an affiliate as well.
We increased sales by over 900 new clients each month at an average purchase of $32.00 each.