First, we have a new video that covers the AdWords auction and its many moving parts. [http://youtu.be/PjOHTFRaBWA]
Additionally, we’ve put together a resource, Settling the (Quality) Score, that goes deep into Quality Score and how it should be applied in the management of your campaigns. [http://goo.gl/WupXkv]
Relevant and useful ads are good for your customers and your business. We hope the video and the guide are useful resources that help you better understand the ads auction.