Can anyone set me clear on something. When I download an Adwords KW plan into my docs, I get a numeric competition number. What's the scale used here? Is 1.0 highest and it goes down from there?
it's basically a more accurate version of the "low", "medium" and "high" values you'll see in the interface. In this case higher values equate to higher competition and lower values equate to lower levels of competition.