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How To Plan Your Next AdWords Strategy

2/1/2016

 
1. Set Up a Negative Keywords List
2. Include Your Top Keywords in the Tags of the Landing Page
3. Test Ads to Maximize CTR and Conversion Rate
4. Connect Analytics to Your AdWords Account (and Vice Versa)
5. Group Your Keywords in Small Ad Groups
6. Use as Many Extensions as Possible
7. Set Up the Basics for Remarketing
8. Customize Your Bids After First Market Feedback
9. Customize Bids by Device
10. Landing Page Optimization
​

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