Adwords Marketing & Custom Web Databases
  • HOME
  • RESULTS
  • Adwords Q&A Blog
  • ARTICLES
  • Blog
    • 2016-17 Work
    • 2013-14 Work
  • Experience
  • HUMOR
  • HOME
  • RESULTS
  • Adwords Q&A Blog
  • ARTICLES
  • Blog
    • 2016-17 Work
    • 2013-14 Work
  • Experience
  • HUMOR

Duplicate Keywords in Ad Groups

1/1/2015

 
Question:

Its been a long week organizing an older account  Now I am at the point to where I am cleaning up some keywords. In the past I typically remove all duplicate keywords across all ad groups no matter what. Is this a best practice? 
Group A is for general surgery, Group B is more specific surgical terms. 
Group A
knee repair, knee repair surgery, knee repair recovery.
Group B
knee repair, arthroscopic knee repair, total knee repair.
Should knee repair be removed from both ad groups? It would be better suited for on group over the other, that is obvious to me but how do you guys approach this? 

Answer:


What I've found is the more tightly themed you can get your adgroups, the better off you'll be, especially in Display campaigns.

You can use a variety of match types to cover variations of the terms/phrases you're using but repetition should not be needed.

Try grouping all of your "knee repair" keywords together and see if you can organize them into a one or a couple of really tight adgoups.  Think of it in terms of ad creation.  The more specific and relevant you can make your ad text and ultimately, your landing pages the better off you are. 

I'm not sure if your campaign is targeting only knee surgery or if there are other procedures you're covering but looking at what you have so far...Those keywords would end up in the same agroup in one of my campaigns...they're too closely related.

Although its intended use is the Display Network, the contextual targeting tool may be able to guide you in organizing your adgroups. 

Here is an example of what I would try to do.  Obviously, these can be expanded quite a bit but this grouping style allows for very relevant ads and landing pages.  Also, as I mentioned earlier, your match types will determine quite a bit.  The deeper down you dig, the more specific you get, the more phrase and exact match you want to use so the keywords are not competing between adgroups. A (knee repair) query will trigger '[knee repair]' to compete with '+knee repair recovery' etc...
Group A - [knee repair], "arthroscopic knee repair", "knee repair surgery", "total knee repair"

Group B - [knee surgery], "arthroscopic knee surgery", "total knee surgery"

Group C - "knee repair recovery", "knee surgery recovery", [knee surgery recovery time], [post knee surgery recovery]


    Archives

    January 2018
    December 2017
    November 2017
    October 2017
    August 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014

    Categories

    All
    Adwords Remarketing
    Bidding
    Broad Match
    Call Conversions
    Disallow
    Display Ads
    Duplicate Keywords
    Holiday Ads
    Income Targeting
    Increase Traffic
    Keyword Planning
    Keyword Research
    Keywords
    Location Targeting
    Match Types
    Multi-channel Funnels
    Negative Match
    Nofollow
    Noindex
    Quality Score
    Remarketing Tags
    Reporting
    Segmentation
    Single Keyword Ad Group
    Skag
    Targeting Operating System
    Video Targeting

    Improve Your Sales, Marketing, and Operations

Submit
Contact Scott Business Research PPC at (888) 520-3644

Google Partners are agencies, marketing professionals, and online experts who have been certified by Google to manage AdWords accounts. Companies who qualify for Partner status earn the Google Partner badge.  We are experts at Insurance Marketing, San Diego Adwords Marketing & Management.
Picture

San Diego Adwords Management
✕