Successful Google AdWords campaigns are the foundation of any profitable online marketing initiative. Scott Research can get you started on AdWords, or overhaul your existing campaigns. Each PPC program involves complete development, from creation to optimization to management.
Once started we evaluate the campaigns performance and optimize it daily. When the campaign is at its full potential we write Adwords Scripts that continue the optimization while we continue to monitor to find new ways to expand and optimize your campaigns.
What We Are Best At:
Hard to manage campaigns: We are experts at running campaigns where the click cost is high and there is the utmost importance on reducing wasted clicks to zero. Many agencies do this by using only exact match keywords. Doing this increases the per click cost because Google charges more for exact match and it severely reduces the number of searches where you ad can be found. We use some broad, modified broad, phrase match and exact match to get your per click cost down and we take the extra time to make extensive negative match lists to reduce to near zero bad clicks.
Increasing local visibility & store traffic: Even if you are at the top of organic search you will be below the "Local Pack" listings of other similar businesses and below ads from competitive companies. Creating a local campaign will reduce lost customers to competitors and pick up new customers.
Event Awareness: We can target searchers who match a profile that can be advertised to for Charity and For-Profit events. Such as sporting, running, bicycling, charity and other events.
Landing page improvements
Keyword Discovery and Selection
Ad Text Creation
Monitoring & Improvement
Lead Management System